The Material Girl Ad with Taylor Momsen

Madonna only recently launched the "Material Girl" clothing line (available at Macy's) and now has already been accused of trademark infringement!

A company called L.A. Triumph Inc. claims that they have been using the trademark MATERIAL GIRL extensively since 1997 and has now demanded all profits from the Macy's line.

I'm quite interested to see what the outcome will be, because in contrary to Europe, you do not need a trademark registration to claim prior rights to a trademark in the US. If L.A. Triumph Inc. can prove genuine use of MATERIAL GIRL, Madonna might have to pay up.