After seeing the gorgeous collection of Ready to fish (by the Dutch designer Ilja Visser) last week during the Amsterdam International Fashion Week, I figured it was time to visit the Ready to fish store. The store at the Prinsengracht in Amsterdam opened only 5 months ago. The friendly sales assistant in the store kindly explained to us that everything in the store that you could see, feel, hear or taste is for sale. Such a great concept!

The Ready to fish store must be one of the most beautiful stores in Amsterdam! It's so beautifully decorated in all whites, which makes it a nice and serene environment to browse around. Besides, the staff was so friendly, making my shopping experience even more pleasant!

The only downside was that although I had brought my DSLR with me, I forgot to take any pictures. :(

Since I just wanted to share with you how beautiful this store is, I borrowed some pictures from the Ready to fish website. Next time I will take pics! Promise!

Pictures borrowed from www.readytofish.nl

And naturally, I had to buy something from the beautiful collection. Outfit pictures of what I bought soon!

Have to visit this store again very soon, since their Fall/Winter collection will be for sale as of August!